The sales enablement framework

Sales enablement is a complex and dynamic field, requiring mastery of various concepts to effectively support and inspire your sales team while driving revenue growth. Our Sales Enablement Framework is designed to address these needs comprehensively.

The framework provides guidance through every stage of the sales enablement process, which, as we know, is an ongoing journey. It encompasses five key stages: strategy and planning, content, technology and tools, learning and development, and growth.

For each stage, we have detailed the essential components to equip you with the knowledge and insights necessary to deepen your understanding and empower your team to achieve exceptional results.

Sales enablement is a strategic discipline. Without meticulous planning and a strategic, long-term mindset, you can't maximize your sales team's potential.

Content is a big part of any enablement plan. Whether it’s a playbook, battlecards, or scripts - content is one of the most effective ways that enablement can support reps.

Today's tools can help you support your sales teams at scale. From CRMs to CMS and LMS, there are countless ways that tech can help you work smarter to empower your team.

Training, coaching, & learning are at the heart of sales enablement. Ensuring every session is valuable is a vital way to prove your worth as an enabler.

Sustainable growth is what enablement is all about. Growing revenue, growing the sales team's confidence, growing connections between cross-functional teams in your org.

Let us know your experience in key enablement competencies and we’ll give you a tailor-made framework to lean in on your strengths and identify opportunities for professional growth.