Sales enablement certified | Leadership

Perfect your leadership skills and elevate your sales enablement team to new heights.

Hone your skills, gain confidence as a leader, and skyrocket your enablement team's success.

10+ hours of content
6 modules
15 actionable templates & frameworks
Expert insights
100% self-paced
Official certification

Course overview

Effective sales enablement leadership is what takes your team from good to great. With this course, you’ll hone your management skills and enhance your SE abilities to become a stand-out leader.

Discover how to build high-performing teams, take your approach from tactical to visionary, and earn your seat at the strategy table in your organization.

You’ll learn from esteemed sales enablement leaders with experience at companies like RingCentral, OwnBackup, and Canva who are ready to impart their wisdom to you.

Start steering the ship and elevate your team to new heights.

By the end of this course, you'll be able to...

Lead sales enablement teams to success.
Structure your teams for long-term success with expert knowledge.
Create and implement a winning sales enablement strategy.
Elevate new hires with top-notch onboarding and ongoing coaching.

What's included

An awful lot of bang for your buck, that's what.

6 insightful modules that cover the breadth of enablement metrics.
Fireside chats with experts in the field, including SEC Ambassador Thomas Cheriyan.
50+ exam questions sprinkled throughout every module to test your uptake.
Official certification to boost your resume and grow your career.
10+ hours of content, including bonus material, crammed with expert insights.
Optional coursework and frameworks to consolidate your learning.

Get certified

Course curriculum

Introduction [60 minutes]

What to expect from this course
How to get the most out of this course
Course pack
Resource library
Defining leadership
CARE-based leadership
Four pillars of sales enablement
Managing your team: hard vs soft skills
[Bonus footage] Why innovation is instrumental to sales enablement - Georgia Watson, Sales enablement leader at IBM
Key takeaways
Exam
Coursework
Time to reflect

Fireside chat [31 minutes]

[Fireside chat] Sheevaun Thatcher was VP of Learning and Enablement at RingCentral

Building and developing your SE team [128 minutes]

Building your sales enablement team
Coursework
3 key focuses for effective frontline sales leadership
SMART hiring
[Bonus footage] Building a sales enablement team: 4 lessons learned - Isabel Duce
Welcoming your new hires
Designing your onboarding program
Structuring the onboarding program
Sales training vs sales coaching
[Bonus footage ] Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President of Global Revenue Enablement at RingCentral
Sales training has evolved - how is enablement adapting?
Key takeaways
Exam
Time to reflect

Fireside chat [64 minutes]

[Fireside chat] Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
[Fireside chat] Ethan Barhyt, CEO and Founder of VoiceOps and Wendy Roth, Implementation Manager at VoiceOps.

Enablement strategy [115 minutes]

Company alignment
[Bonus footage] Scaling sales enablement - Sapphire Reels, Senior Director of Product Marketing at Pluralsight
Encouraging cross-collaboration
The sales enablement charter
Compensation planning
[Bonus footage] The sales enablement playbook - [Fireside chat] Thomas Cheriyan, Senior Director of Revenue Enablement at OwnBackup
Key takeaways
Exam
Time to reflect

Creating SE content [126 minutes]

Sales enablement content
[Bonus footage] Creating immersive content experiences - Jam Khan, VP of Product Marketing at Seismic
Creating content sales people will love
Gaining a competitive edge with SWOT analysis
Battlecards
Mastering personas
Sales scripts
Product sheets
Whitepapers
Maximizing impact with effective case studies
Sales enablement content strategy
[Bonus footage] Getting the most out of your sales content - Bill Peterson, Head of Sales Enablement at Litmus
Key takeaways
Exam
Time to reflect

Tools and software [78 minutes]

Tech and tools in sales enablement
5 essential features of your sales tech stack
Company alignment tools
Onboarding and training tools
[Bonus footage] Empowering sales through sales enablement and sales readiness tech solutions - Leah Wigg, Sales Enablement Expert and Consultant
Sales enablement content tools
Tools for measuring success
[Bonus footage] Using AI in sales enablement - Principle at Infosys Consulting
AI and Sales: A winning combination
Key takeaways
Exam
Coursework
Time to reflect

Metrics and measurement in sales enablement [79 minutes]

Sales enablement metrics
Data democratization: How to flip sales accountability
Content usage
Time to productivity
Win/close rates
Average deal size
Sales velocity
Sales confidence
Handling objections
[Bonus footage] RevOps problems – reporting, analyzing, and presenting data - Hannah O'Meara, Senior Manager of Revenue Operations at Tripadvisor
Key takeaways
Exam
Coursework
Time to reflect

Wrap-up [10 minutes]

Incident report
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your certification

FAQs

Who’s this course for?

This course is for any sales enablement leader who’s looking to push their career to the next level. This course will equip you with the confidence and know-how you need to lead sales enablement teams and departments strategically.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all of them, you’ll become Sales Enablement Leadership Certified!

How long will the course take to complete?

The course content, activities, and exams will take approximately 10 hours to complete.

What happens if I don’t pass the exams?

You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.

Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.

How long will I have access to the course content?

For life! A one-time payment gives you unlimited access to all the course content.

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