Buyer psychology certified | Masters
Enter the minds of your prospects, understand their behavior, and generate more sales.
3+hours of content
5 modules
6 templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
Buyer psychology can seem like a mystery, but it doesn’t have to be.
With this course, you’ll discover how to delve into the minds of your buyers.
If you or your sales team are struggling to understand buyer motivation, look no further than Buyer psychology certified.
With the skills you gain from this course, you’ll uncover buyer secrets and be able to pass your newfound knowledge to your sales team to elevate their sales performance like never before.
The best time to immerse yourself in the world of Buyer Psychology was five years ago. The next best time to start is now.
By the end of this course, you'll be able to...
Know what buyer psychology actually is and why it’s so critical to successful sales ops.
Learn the tricks of the trade that allow you to influence a buyer’s behavior in your favor.
Implement tried-and-tested buyer psychology techniques into your sales enablement programs, elevating your sales teams’ confidence and capabilities.
What's included
An awful lot of bang for your buck, that's what.
5 insightful modules that cover the breadth of buyer psychology.
3 fireside chats, including Phill Agnew, the host of Nudge podcast.
40 exam questions sprinkled throughout every module to test your uptake.
Official certification to boost your resume and grow your career.
3 hours of content, including bonus material, crammed with expert insights.
Optional coursework and frameworks to consolidate your learning.
Course curriculum
Introduction to Buyer Psychology [30 minutes]
Pre-course survey
How to get the most out of this course
Your course pack
What to expect from this course
What is sales enablement?
What is buyer psychology?
Why is buyer psychology important?
How buyer psychology can help sales
Challenges of buyer psychology
Key takeaways
Coursework
Time to reflect
Resource library
The psychology of buyers [110 minutes]
What you need to know
Why you need to understand your buyers
The buyer centre
The bases of power
What do your buyers want?
The buyer journey
Buyer psychology in the real world
[Fireside chat] Lyle Jacon, Sales Operations Consultant at TekAdvizr
[Bonus footage] Understanding your customer journey to reduce churn and increase retention - Leilani Carbonell, Senior Manager of CS and Greg Watkins, Customer Success Team Leader at Tipalti
Exam
Coursework
Key takeaways
Time to reflect
What influences buyers [60 minutes]
What persuades someone to buy?
The triangle rhetoric
Buyer personality types
Buyer behaviour
Cultural differences
The principles of sales psychology
What about influencers?
[Fireside chat] Crystal Crouch, Senior Manager - Product Marketing Insurance Partners at Motive
[Bonus footage] B2B and B2C applications - Alex Chahin, VP of Marketing at Titan
Exam
Coursework
Key takeaways
Time to reflect
Improving your sales techniques [100 minutes]
Know your product or service
Have better conversations
Using the right language
Sales techniques
Discounts - 50% off or BOGOF?
The perfect buyer psychology sales
[Fireside chat] Phill Agnew, Senior Product Marketing Manager at Buffer
[Bonus footage] Understanding your customers - Laura Welch, Director of Sales Enablement at HP
Exam
Coursework
Key takeaways
Time to reflect
Metrics [40 minutes]
B2B vs B2C
Feedback loops (customers and company)
Metrics
Workshops and roleplays
Exam
Coursework
Key takeaways
Time to reflect
Wrap-up [10 minutes]
Wrap-up
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
This course is for anyone who’s ready to master the science of buyer psychology. It will equip you with the confidence and know-how you need to understand your buyers inside and out.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them all, you’ll become Buyer Psychology Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
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Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates and frameworks, mentorship opportunities, and more when you become a Pro+ Member - See what's included.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.S. If you need help convincing the boss, we've done the hard part for you.