Enablement stakeholder management certified | Masters
Showcase sales enablement’s worth via elite stakeholder management
Enablement is the most collaborative function in any business. This course will teach you to foster relationships with your organization’s key stakeholders and gain critical buy-in for your team.
3+ hours of content
5 modules
13 templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
Stakeholder support is the difference between your enablement program’s success and failure, and when enablement is the most cross-collaborative function in any organization, working with stakeholders and managing leadership expectations is compulsory to sustained success.
This expert-led course is designed to teach you the key tenets of stakeholder management, giving you the skills to power an effective, cross-functional enablement program.
You’ll be able to establish rapport, credibility, and trust early with your stakeholders, providing a strong foundation from which to build your enablement programs and initiatives.
Take the only stakeholder management course made for enablement professionals and learn the secrets to earning leadership buy-in and cross-functional support.
By the end of this course, you'll be able to...
Make enablement’s voice heard. Understand how to showcase your team’s value to your organization.
Work collaboratively. Create a truly cross-functional enablement strategy with support from all stakeholders.
Gain leadership buy-in. Earn trust and build rapport with leadership figures, highlighting enablement’s ROI.
Build long-lasting relationships. Learn how to create ongoing engagement reports to continuously land your programs.
Course benefits
Master stakeholder relationships, one of enablement’s most critical elements.
Gain the trust and support of your leadership team for future enablement initiatives.
Turn enablement into your organization’s cross-functional powerhouse.
Course curriculum
Introduction [80 minutes]
How to get the most out of this course
Course pack
Resource library
Course overview
Introduction
Why stakeholder management matters
Who are common stakeholders?
Coursework
Who's who in the zoo?
Coursework
[Fireside chat] Sonia Pupaza, Field Enablement Manager at Camunda
Common pitfalls to avoid
Key takeaways
Exam
Time to reflect
The intro meeting [90 minutes]
Research and preparation
Coursework
Building rapport
Power questioning and active listening
Establishing credibility
Elevator pitch
Coursework
Ask not tell
Stakeholder dogs
Coursework
Close the meeting smoothly
[Panel discussion] Boosting enablement's effectiveness through C-suite alignment
Key takeaways
Exam
Time to reflect
Enablement discovery [95 minutes]
Begin with the end in mind
Consultative approach
Fishing out pain
Coursework
The CLAW technique
Coursework
Difficult stakeholders
[Fireside chat] Dealing with difficult stakeholders - Ben Purton, Senior Director - International Enablement at RingCentral
Managing expectations
Case study | Reframing problems for a 'demander'
Key takeaways
Exam
Time to reflect
Program creation [80 minutes]
Enablement program creation
Coursework
How enablement teams scale
Pitch programs to your stakeholders
Enablement strategy report
Coursework
[Fireside chat] MJ Espejo, Global Sales Enablement Leader at Celonis
Key takeaways
Exam
Time to reflect
Embed [60 minutes]
Intro to ongoing engagement
Reporting cycles part one: Meeting updates and quarterly reviews
Coursework
Reporting cycles part two: Annual reporting, scorecards and team reviews
Coursework
The road less traveled
Coursework
Key takeaways
Exam
Time to reflect
Congratulations!
Wrap-up [10 minutes]
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
This course is packed with expert knowledge on managing and gaining buy-in from stakeholders. It’s for anyone who wants to elevate their understanding of enablement and the stakeholder management that’s necessary to succeed in the function.
How does the course work?
Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all of them, you’ll become Enablement Stakeholder Management Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
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Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates and frameworks, mentorship opportunities, and more when you become a Pro+ Member - See what's included.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.