Sales kickoff certified | Masters
Learn to create the ultimate end-to-end sales kickoff experience.
3+ hours of content
5 modules
Exclusive templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
A sales kickoff is critical—but are you maximizing its potential?
Planning and executing a sales kickoff is a mammoth task, so it’s easy to miss quick wins, make mistakes, and not get the most out of the event.
How do you make sure you’re getting 100% out of these? By taking this course.
In this program, you’ll receive an end-to-end overview of the sales kickoff creation process—straight from experienced enablement experts. From planning and goal-setting to execution and follow-up, this course covers all your bases.
Create successful, compelling, and entertaining Sales Kickoffs with SEC’s Sales Kickoff Certified.
By the end of this course, you'll be able to...
Plan engaging and powerful Sales Kickoffs that’ll set your sales team up for success.
Measure the success of your Sales Kickoffs and implement feedback to make the next one even better.
Collaborate with cross-functional teams and key stakeholders to create a cohesive Sales Kickoffs.
Discover a step-by-step guide to ensure your Sales Kickoffs becomes a bonding experience for your attendees!
What's included when I enroll?
An awful lot of bang for your buck, that's what.
5 insightful modules that cover the breadth of a Sales Kickoff.
Fireside chats with experts in the field, including Paul Dean, Kitman Labs.
25 exam questions sprinkled throughout every module to test your uptake.
Official certification to boost your resume and grow your career.
3+ hours of content, including bonus material, crammed with expert insights.
Optional coursework and frameworks to consolidate your learning.
Course curriculum
Introduction [10 minutes]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Introduction to Sales Kickoff [37 minutes]
What is the purpose of a sales kickoff?
Who is the sales kickoff for?
What is your timeline?
What are your goals?
What are your objectives?
Time to reflect
Coursework
Coursework answer
Knowledge check
Kicking off your Sales Kickoff [26 minutes]
The kickoff meeting
Start by surveying your audience
Determine your budget
Choose your theme!
Milestones leading up to your SKO
Time to reflect
Coursework
Coursework answer
Knowledge check
Bonus footage [15 minutes]
[Bonus footage] Ensuring a smooth strategy for your kickoff - Del Nakhi, Senior Director Global GTM strategy, operations & enablement at MariaDB
Planning your Sales Kickoff [45 minutes]
Iron out your logistics
Planning your agenda
Engage your customers and partners
Entertainment - making your SKO fun!
Review, rehearse, and refine!
Pre-reading and pre-work
Time to reflect
Coursework
Coursework answer
Knowledge check
At the Sales Kickoff [80 minutes]
Selecting your host for SKO
[Fireside chat] Paul Dean, Training & Enablement Manager at Kitman Labs
Interactive workshops
Product vision
Product vision with Virginia Diego, Head of Product at Cobee
[Fireside chat] Sonya Pupaza, Field Enablement Manager at Camunda
Time to reflect
Coursework
Coursework answer
Knowledge check
After the kickoff: Keep the momentum going [30 minutes]
Learn from your SKO
Keep the momentum going
Start planning your next kickoff
Track your progress
Congratulations
Time to reflect
Coursework
Coursework answer
Knowledge check
Bonus footage [92 minutes]
[Bonus footage] Guide to sales kickoffs that stick - Julie Newhouse, Senior Manager - Enablement at Lyft
[Bonus footage] SKO uncensored 4 strategies to tackle the dreaded pink elephant - Nikki Schanzer, Head of GTM Enablement at Hopin & Stephanie Middaugh, Director of Enablement at Workramp
[Bonus footage] Turn your sales kick off into an immersive learning environment - Jaren Krchnavi, Global Head of Sales Enablement at Siemens Grid Software
Exam [15 minutes]
Exam
Wrap-up [10 minutes]
Incident report
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your certification
FAQs
Who’s this course for?
This course is for anyone who’s ready to plan the perfect Sales Kickoff. It will equip you with the confidence and know-how you need to plan and execute an exciting and effective Sales Kickoff.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all of them, you’ll become Sales Kickoff Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
Unlock an additional 8+ courses
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Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.