Sales coaching certified | Masters
Develop your coaching instincts and become the sales coach of legends.
Bring actionable and practical learnings back to your business and become a top-level sales coach.
3+ hours of content
5 modules
10 templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
This course, led by sales coaching expert Jonathan Kvarfordt, is designed to put the spring back in your step.
Through this course, you’ll develop the skills and abilities necessary to become a top-tier sales coach.
You’ll learn how to integrate data into your coaching, what best practices look like, when and why to use various coaching styles, how to set up an org-wide coaching strategy, and much more.
With Jonathan Kvarfordt’s help, you’ll return to your company renewed and ready to coach the next generation of sales reps confidently.
By the end of this course, you'll be able...
Recognize how to use data to enact changes in your org’s coaching structure.
Use various coaching styles at the right time to achieve the best results during your coaching sessions.
Set up a coaching strategy in your company, including a plan to review and revise your coaching processes to keep them up to date.
What's included
An awful lot of bang for your buck, that's what.
5 insightful modules that cover the breadth of enablement metrics.
Official certification to boost your resume and grow your career.
35 exam questions sprinkled throughout every module to test your uptake.
Optional coursework and frameworks to consolidate your learning.
3+ hours of content, including bonus material, crammed with expert insights.
100% self-paced - work at a pace that works for you.
Course curriculum
Introduction to Sales Coaching [10 minutes]
Pre-course survey
How to get the most out of this course
Course pack
Introduction to sales coaching
Resource library
Sales coaching overview [35 minutes]
Coaching defined
Terms & sales coaching defined
Where to start: Begin with the end in mind
Assessments
Psychological safety, building trust and affective filter concept
Four levels of competencies
Coaching map and plans
Time to reflect
Knowledge check
Fireside chat [27 minutes]
[Fireside chat] Sales coaching - Stephanie Middaugh, Director of Enablement at Workramp
Using data effectively [45 minutes]
Using data effectively
What is the sales velocity metric?
Using sales velocity to coach
Conversational intelligence tools and data
Sales process stages data
Measuring the coachee and measuring the coach/coaching program
Coursework
Coursework answer
Time to reflect
Knowledge check
Coaching styles and approaches [27 minutes]
Overview of styles and approaches
Autocratic coaching
Democratic coaching
Holistic coaching
Mindful coaching
4DX coaching
Coursework
Time to reflect
Knowledge check
Building a coaching culture & strategy [27 minutes]
Choosing and creating a coaching culture
Coursework
Choosing and creating a coaching strategy
Creating coaching action plans
Enrolling leaders in strategy
Time to reflect
Knowledge check
Questions, scripts & action items [18 minutes]
Power of listening and coaching questions
Templates for a coaching session
Summary and wrap-up
Scorecards and additional resources
Time to reflect
Knowledge check
Bonus footage [31 minutes]
[Bonus footage] Coaching in a work-from-anywhere world - Sarah Fricke, Assistant Vice President - Global Revenue Enablement at RingCentral
Exam [15 minutes]
Exam
Wrap-up [10 minutes]
Incident report
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your certification
FAQs
Who’s this course for?
This course is for you if you’re new to sales coaching and looking for a quick start, or if you’re a seasoned coach seeking fresh, proven ideas with tested results.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them all, you’ll become Sales Coaching Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
Unlock an additional 8+ courses
Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates and frameworks, mentorship opportunities, and more when you become a Pro+ Member - See what's included.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.