Pricing certified | Masters
Understand pricing strategy and how to communicate it like never before.
Pricing Certified refines your understanding of pricing strategy and helps you successfully communicate the intricacies of pricing models within your organization. Familiarize yourself with essential pricing theory and expand your knowledge of suitable cost types for your products, all under the guidance of a pricing expert.
5 hours of content
6 modules
7 templates & frameworks
Expert insights
100% self-paced
Official certification
Course overview
Pricing strategies have the power to make or break your product. When the bar is set too high, you'll price your customers out of the market. Set your price point too low, and you risk undermining the quality of your product. Both make your sales team’s lives a lot more difficult.
Pricing Certified includes comprehensive pricing theory to ensure you fully understand pricing, how to collaborate with teams like product marketing, and how to make sure your sales team has their pricing messaging just right. With the right pricing, you’re setting your teams up for success in converting prospects, and holding onto your existing customers.
By the end of this course, you'll be able to...
Understand pricing strategies to a T.
Know what to consider when adjusting your pricing.
Understand how to conduct a pricing analysis.
Identify how pricing strategies vary by industry.
Know what goes into segmenting your pricing.
Understand how discounting works.
What's included
An awful lot of bang for your buck, that's what.
5 hours expert video lessons.
Indispensable knowledge from a pricing expert.
7 tried, tested, and vetted templates.
Lifetime access to the pricing training.
Coveted certification to show off to your colleagues.
Course curriculum
Introduction to Pricing [38 minutes]
Pre-course survey
How to get the most out of this course
Course pack
Resource library
Meet your instructor
Introduction to pricing
Product marketing & pricing
Price elasticity
Coursework
Exam
Time to reflect
Fireside chat [25 minutes]
Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom
Pricing models [47 minutes]
Competition-based pricing
Cost-plus pricing
Dynamic pricing
Value-based pricing
Usage-based pricing
Freemium pricing
Maximum, penetration and skimming pricing
Coursework
Exam
Time to reflect
Pricing & Segmentation [32 minutes]
Why segmentation matters
Selecting your segments
Coursework
Exam
Time to reflect
Packaging & Bundling [46 minutes]
Introduction to packaging
Feature preference
Values metric
Bundles
Coursework
Exam
Time to reflect
Willingness to pay [35 minutes]
What is WTP?
Surveys
Conjoint
Interviews & focus groups
Coursework
Exam
Time to reflect
Fireside chat [19 minutes]
Ria Bhavnani, Product Pricing & Monetization at Shopify
Pricing strategy [37 minutes]
Building the strategy
Pricing roadmap
Pricing psychology experiments
Conclusion
Coursework
Exam
Time to reflect
Fireside chat [21 minutes]
Alan Albert, President at MarketFit
Wrap-up [10 minutes]
Incident report
Resource library
Your feedback
Fancy leaving a review?
Continue your professional development
Claim your certificate
Showcase your certification
FAQs
Who’s this course for?
This course is packed with pricing theory that’ll supplement your knowledge, whether you're a product marketer directly involved in pricing or a sales enablement professional who wants a greater understanding of pricing to nail down the sales team’s messaging.
How does the course work?
Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them all, you’ll become Pricing Certified!
How long will the course take to complete?
The course is 100% OnDemand and fully self-paced, taking approximately 5 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
Unlock an additional 8+ courses
Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates and frameworks, mentorship opportunities, and more when you become a Pro+ Member - See what's included.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.