Enablement metrics certified | Masters
Without metrics we can't measure, and if we can't measure, we can't improve.
Master the metric mindset and propel your sales enablement activities and impact to new heights. Learn the most effective methods to identify what to measure, how to track, report, and demonstrate your value.
3 hours of content
50 exam questions
10 modules
Expert insights
100% self-paced
Official certification
Course overview
Do you pour maximum effort into your sales enablement programs but struggle to prove their value?
Do you worry about being perceived as a cost center—a “nice-to-have” rather than the critical function enablement truly is?
Highlighting the importance of your enablement initiatives can be challenging. Improving those initiatives is even harder when you don’t know how to leverage metrics.
This course changes that.
You’ll learn why and how to measure enablement metrics, the keys to effectively reporting the metrics you collect, and real-life examples of measuring individual programs, such as new hire onboarding, product training, and more.
By the end of this course, you'll be able to...
Understand and clearly communicate why it is critical for Sales Enablement teams to measure their work and contributions.
Discover the key elements in selecting what to measure and how to measure it effectively.
Align metrics and measurements with your team’s vision, strategy, and goals.
Use the most effective tactics to report your results to cross-functional teams and organizational leadership.
What's included
An awful lot of bang for your buck, that's what.
10 insightful modules covering the full scope of enablement metrics.
Official certification to enhance your resume and career growth.
50 exam questions integrated throughout the course to test your understanding.
Optional coursework and frameworks to solidify your learning.
3 hours of content, including bonus material, filled with expert insights.
Course curriculum
Introduction and why we measure [11 minutes]
Pre-course survey
How to get the most out of this course
Course pack
Why we measure
Exam 1
Resource library
Choosing what to measure [37 minutes]
Distinguish the right measurements for your team
Exam 2
[Bonus footage] Enablement metrics 101 - Carly Lehner, Head of Revenue at Andela
How you measure [8 minutes]
Ensuring measurements are meaningful
Exam 3
Reporting your results [8 minutes]
Reporting your results to stakeholders and tracking your goals
Exam 4
Ongoing success [10 minutes]
Ensuring consistency and relevance
Exam 5
New hire training [9 minutes]
Exploring new hire training
Exam 6
Webinars [9 minutes]
How to create engaging monthly webinars
Exam 7
Product training [6 minutes]
Connecting product training to your goals
Exam 8
Soft skills training [8 minutes]
Training and tracking your seller's soft skills
Exam 9
Bonus footage [30 minutes]
[Bonus footage] The importance of SE metrics - Expert panel discussion
Communication skills [12 minutes]
How to measure comms tools and TOIs
Exam 10
Fireside chat [35 minutes]
The importance of metrics and their relationship to sales - Rob Hornish, Chief Sales Officer at Redaptive, Inc.
Wrap-up [10 minutes]
Wrap-up
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
This course is for anyone who’s ready to elevate their sales enablement metrics skills to the next level. This course will equip you with the confidence and know-how you need to master sales enablement metrics and all they entail.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them all, you’ll become Enablement Metrics Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 3 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
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Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.