Messaging certified | Masters
Discover the secrets of messaging that compels action and learn to capture your market's attention.
4 hours of content
6 modules
80+ exam questions
Expert insights
100% self-paced
Official certification
Course overview.
Product messaging is how we communicate a product’s value to potential customers and is a crucial element of any product marketing strategy. However, it’s very easy to get wrong.
A common misconception is that it’s simply about listing the product's features and benefits. In reality, it encompasses the internal and external perception of your product, provides strategic guidance for sales and marketing, and lays the foundation for successful lead conversion through cohesive content and communication.
But where does sales enablement come in? Sales reps rely on that messaging to reach their quotas and achieve ambitious targets. If you don’t understand the art and strategy behind crafting effective messaging, you’re missing a key opportunity.
Messaging Certified Masters is designed to equip you with the tools and knowledge to address all these essential aspects of messaging—and more.
By the end of this course, you'll be able to...
Build solid foundations for effective messaging and customer engagement.
Maximize the impact of your messaging framework.
Master the art of drafting, layering, and reviewing messaging.
Collaborate effectively with copywriters.
Validate your messaging with prospects and customers.
Understand message synchronization and why it matters.
…and that’s just the tip of the iceberg!
What's included
6 insightful modules.
Lifetime access to the course footage, including any future updates.
4 hours of content, including bonus footage from key experts.
80+ exam questions throughout to consolidate your learning.
Fireside chats with experienced messaging experts from the likes of Amazon Web Services and Remote.
Official certification upon successful completion of all exams.
Course curriculum
Introduction to messaging [60 minutes]
Pre-course survey
How to get the most out of this course
Course pack
Introduction to messaging
Product messaging defined
The business impact of messaging and why good messaging is so crucial
Product marketing's role in messaging
The foundation for successful messaging
Exam
Time to reflect
Resource library
Developing your framework [35 minutes]
Getting maximum impact from messaging frameworks
Common fails and how to avoid making them yourself
Messaging framework
Messaging framework - message home
Exam
Time to reflect
Fireside chat [30 minutes]
[Fireside chat] How to use strong messaging across multiple verticals - Holly Watson, Senior PMM at Amazon Web Services
Researching effectively [25 minutes]
Researching tips
How to cover every base by seeking help
Gathering your proof points
Exam
Time to reflect
Starting to write [20 minutes]
How to set objectives and draft your key messages
Top tips for layering and reviewing your messaging
Working with copywriters effectively
Exam
Time to reflect
Fireside chat [30 minutes]
How to use a combined messaging and positioning framework - Div Manickam, Director of Product Marketing at Celigo
Testing and refining [40 minutes]
Validating your messaging
Reviewing your messaging - dos and don'ts
Exam
[Bonus footage] Don't NOT talk about features - Tim Hinds, Product Marketing & Product Owner, Co-Founder at GrokSpark
Time to reflect
Fireside chat [30 minutes]
[Fireside chat] James Doman-Pipe, Head of Product Marketing at Remote
Getting organization-wide approval and adoption [80 minutes]
How to keep engagement high
Best practices for dealing with messaging challenges
Message syncing and why it matters
How to ensure messaging is utilized across an organization
Exam
[Bonus footage] Map your messaging - Karyn DeJong, Director of Product Marketing at Morningstar Inc
Time to reflect
Fireside chat [20 minutes]
[Fireside chat] Sarah Din - VP of Product Marketing at Builder.io
Wrap-up [10 minutes]
Recap and key takeaways
Wrap-up
Incident report
Resource library
Your feedback
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FAQs
Who’s this course for?
This course is for Sales Enablement professionals who understand the basics of messaging but want to dive deeper into the more refined, up-to-date methods for maximizing strategy impact. It’s also very beneficial for those who haven’t undertaken a messaging exercise in some time and need a refresher, or for those who want to position themselves for growth within their career.
Whatever your starting point, this course will help you on your journey to success—and transform you into a messaging magician.
How does the course work?
The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules and be invited to participate in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass them all, you’ll become Messaging Certified!
How long will the course take to complete?
The course content, activities, and exams will take approximately 4 hours to complete.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
For life! A one-time payment gives you unlimited access to all the course content.
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Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates and frameworks, mentorship opportunities, and more when you become a Pro+ Member - See what's included.
Looking to learn as a team?
If you're looking to get a team of three or more certified, then speak to Matt about team rates.
P.s. If you need help convincing the boss, we've done the hard part for you.